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To stand out, you must first know who you are…

Thơmore believes that every individual carries within them a unique identity. How wonderful it is that we live in an era where personal authenticity can create positive influences on our shared culture. And to endure, culture cannot remain static—it must evolve and flow with the rhythm of modern life.

“Your Aesthetic, Our Authentic” is the philosophy behind Thơmore’s core aspiration: to connect and spread culture, thereby affirming the distinctive Vietnamese essence within each person.

From cultural heritage such as literature, cuisine, and traditional arts, Thơmore finds endless inspiration, then explores them through the lens of a young generation that is open-minded and eager for experiences.

When you choose a fragrance from Thơmore, you’re not just using perfume. You’re carrying a piece of heritage, a story told through layers upon layers of scent. Each fragrance is a way for you to express your personality and pride: “I am Vietnamese.”

To stand out, you must first know who you are…

Thơmore believes that every individual carries within them a unique identity. How wonderful it is that we live in an era where personal authenticity can create positive influences on our shared culture. And to endure, culture cannot remain static—it must evolve and flow with the rhythm of modern life.

“Your Aesthetic, Our Authentic” is the philosophy behind Thơmore’s core aspiration: to connect and spread culture, thereby affirming the distinctive Vietnamese essence within each person.

From cultural heritage such as literature, cuisine, and traditional arts, Thơmore finds endless inspiration, then explores them through the lens of a young generation that is open-minded and eager for experiences.

When you choose a fragrance from Thơmore, you’re not just using perfume. You’re carrying a piece of heritage, a story told through layers upon layers of scent. Each fragrance is a way for you to express your personality and pride: “I am Vietnamese.”

Collection Inspiration

LITERATURE BREATHES LIFE INTO EVERY ERA

The first stop in our journey to spread culture, Thơmore invites you to immerse yourself in the fragrance notes of Vietnamese Literature.

For this collection, Thơmore was fortunate to collaborate with artisan Đào Đình Chung – the last guardian of the traditional Kim Hoàng red painting lineage. The delicate, graceful traditional brushstrokes contrasting against the vibrant red background of Kim Hoàng paintings helped Thơmore tell the complete story we wanted to convey through each fragrance note.

With “The Scent Notes of Vietnamese Literature” Thơmore has poured dedication into every detail, from product to packaging. The illustration for each fragrance is inspired by the original painting style and guided under the mentorship of artisan Đào Đình Chung. The distinctive signature of each product is the handcrafted cap made from solid-cast jesmonite material, with colors harmonizing with each painting.

Using folk art as a medium to spread modern Vietnamese essence, Thơmore’s first collection consists of 07 fragrances named after 07 literary works. These are the 07 messages Thơmore wishes to send to you – the passionate young individuals who constantly create and seek their own identity.

THANK YOU FOR JOINING THƠMORE ON THIS JOURNEY TO DISCOVER YOUR AUTHENTIC VIETNAMESE SELF