Product Story:
“WHO MAKES ME VIRTUOUS?”…I MAKE MYSELF VIRTUOUS!
The “Chi Pheo” fragrance is an emotionally contradictory journey, from sudden fury to the fragile moment of longing to be loved. The scent is inspired by the immortal character in Nam Cao’s work of the same name, which exposes the tragic fate of poor peasants pushed by society onto the path of dehumanization. The character Chi Pheo transforms from a virtuous village brother into a “cruel demon,” but hidden deep within that fierce image is the longing to be “human,” to be loved.
The opening note is the freshness of bergamot, like the last ray of light from peaceful, virtuous days before being swallowed by the spicy intensity of black pepper. The opening layer is energetic but brief, quickly giving way to rebellion and fierceness like Chi’s turbulent life.
Then when the anger subsides, the fragrance gradually reveals the flickering warmth of cedarwood and ambroxan, like the remaining “humanity” beneath Chi’s rough exterior. This fragrance is not easy, not gentle; it compels us to face our own hidden corners, reminding us that no matter how lost we become, there is always an opportunity to find ourselves again.


























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