Tiếng Việt
What Is a Signature Scent?
What a signature scent is and how to shape your olfactory identity through skin chemistry, lifestyle and time.
Monthly Archives: July 2026
Why Does a Perfume Have Multiple Note Layers?
The three-layer fragrance pyramid of top, heart and base notes, and how a scent naturally shifts on skin over time.
Why Do Some Perfumes Last Longer Than Others?
A Scientific Look at Fragrance Performance Longevity is one of the first things people ask about when choosing a perfume. It is also where most of the myths live. Plenty of people believe that a more expensive perfume lasts longer, that EDP always outlasts EDT, or that niche fragrances automatically outperform designer ones. In reality, […]
The Challenge of Bottling Vietnamese Culture: Notes from the Lab
Reflections from the Lab: Crafting Cultural Scents Is No Easy Feat “There were moments when our debates became intensely passionate, simply because capturing the spirit of Vietnamese culture in a bottle is extraordinarily challenging. So many perspectives, so many delicate nuances to honour.” In the quiet stillness of our laboratory, we sat together for countless […]
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